Served over HTTPS Browsers mark plain http:// pages as Not Secure. Most hosts turn on a free certificate with one switch.
Title tag, 15–65 characters The blue headline in Google results and the text in the browser tab.
Meta description, 70–165 characters The grey line Google prints under your title. Without one, Google picks a sentence off your page at random.
Structured data (JSON-LD or microdata) Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
At least 300 words on the page A page with almost no words gives search engines nothing to match a search against.
What’s already working
Site responds
Mobile viewport declared
One clear H1 heading
llms.txt or AGENTS.md for AI search
Every Austin law firms business is scored on the same nine checks. See the full ranking →